New Luxury Code

Self Respect

Respect of Health

Respect of the Earth

Respect of Air and Water

Respect of the Environment

Respect of Products Transparency and Quality

Respect of Humans, Animals and Plants Kingdoms

Products Made as Works of Art

Respect of Truth in Advertising

Respect of Cultural Heritage

Respect of Communities

New Economy

As part of our Sustainability efforts, we follow the New Luxury Code.

New Luxury Code

Self Respect

Respect of Health

Respect of the Earth

Respect of Air and Water

Respect of the Environment

Respect of Products Transparency and Quality

Respect of Humans, Animals and Plants Kingdoms

Products Made as Works of Art

Respect of Truth in Advertising

Respect of Cultural Heritage

Respect of Communities

New Economy

As part of our Sustainability efforts, we follow the New Luxury Code.

The Five Pillars of Sustainability

1. Social Sustainability

Enriching and preserving communities through social engagement, community investment, equal access to social resources, equal opportunity, and community-based education while respecting social diversity, respecting community members, and implementing practices that will benefit future generations.

2. Environmental Sustainability

The ongoing management of a physical environment that supports and enriches biodiversity, protection and preservation of natural resources.

3. Cultural Sustainability

Practices based in respect for, and preservation of others’ traditions, values, customs, belief systems, living environments, and lifestyles.

4. Distribution and Labeling Sustainability

4. Distribution and Labeling Sustainability

Accurate and truthful information disclosed to all Community members, and transparency, as well as integrity in distribution practices and policies.

5. Economic Sustainability

Practices that support long-term economic growth with fair compensation without compromising social, environmental, and cultural sustainability within the value-added supply chain Community.

In our ongoing commitment to Sustainability, we work very hard in tracking and sourcing our ingredients
from companies that follow the 5 Pillars of Sustainability.